Vienna/Austria – AG Capital has acquired a majority stake in Improove Group, a leading SEO agency headquartered in Vienna, Austria. The founders and previous owners remain on board with a significant stake.
Leading provider of SEO services with locations in Europe and the United States
Since its foundation in 2009, Improove has been a leader in the Google Search Engine Optimization (SEO) space. Today, the company provides services to more than 130 customers around the world from its three locations in Vienna, Madrid and New York. Improove's proprietary approach provides its clients sustainable website traffic with particularly high conversion rates resulting in a market leading return on investment.
AG Capital as a strong partner for the development of companies
“We are excited to welcome Improove, a leading provider in the field of managed SEO solutions, to our portfolio. Over the past 13 years, the founding team has been able to build up a sustainably profitable agency with locations in three countries, which stands out from the competition with its approach and processes and has strong unique selling points in a highly attractive market niche”, say AG Capital Managing Directors Daniel Jennewein and Karl Lankmayr. “Our goal is to actively support the company's growth strategy with our capital and our experience in the development of companies."
Focus on continued growth
The focus of the partnership with the founders Jürgen Rous, Michael Schwarz and Antíoco Cuesta Moralí, who are investing significantly in the course of the transaction, is further growth in the company’s existing core markets and geographic expansion, both through organic initiatives and through targeted acquisitions. "With AG Capital we have found the ideal partner to support the next growth steps of Improove and to help us achieve our ambitious goals", the founders look forward to the future collaboration.
Lead generation with Google Insights. For over 13 years, Improove has been doing SEO the way Google would do it. With the approach of making SEO as simple and effective as Google Ads, the teams in Vienna, New York and Madrid help renowned clients across all industries, around the globe, to achieve digital growth. Improove's goal for the next few years is to become a global partner for SEO through additional locations and an expanded product portfolio.
About AG Capital
AG Capital is an independent private equity company based in Vienna. As an entrepreneurial partner, AG Capital provides buy-out and growth capital to innovative small and medium-sized companies in Austria and neighboring countries. AG Capital's target companies have revenues starting at around 10 million euros and a sustainable, profitable business model with further development potential.
AG Capital takes minority and majority stakes and supports its portfolio companies to grow sustainably and profitably, both organically and through acquisitions. AG Capital achieves this goal in a trustful partnership together with the co-owners and management teams of its investments. AG Capital acts in a long-term and responsible manner and is therefore consistently applying ESG considerations as an essential part of its investment strategy. AG Capital was founded in 2021 by a team around the two managing directors Karl Lankmayr and Daniel Jennewein and C-Quadrat Investment AG.
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