23.10.2026
AG Capital Becomes Partner of the Richter Rasen Group for European Expansion
Vienna / Deutsch Brodersdorf, October 19, 2026: AG Capital, a long-term-oriented investor in medium-sized companies, has become a new partner of the Richter Rasen Group and has acquired a majority stake in the leading specialist for natural and hybrid turf in professional soccer. The vertically integrated family-owned company, headquartered in Deutsch Brodersdorf, Lower Austria, supplies stadiums and training centers across Europe. Managing partners Bianca and Philipp Götz-Richter will retain a significant stake and continue to lead the company’s day-to-day operations. Together, the partners aim to further develop Richter Rasen into Europe’s leading provider of soccer turf. Financial details of the transaction will not be disclosed.
From Seed to Kickoff: Stadium Turf from a Single Source
The Richter Rasen Group covers the entire value chain: from seed selection and testing through cultivation to harvesting, transport, and installation at the stadium. The homogeneous quartz sand soils of the cultivation areas meet the standard requirements for sports turf and form the foundation for playing surfaces that can withstand the high stresses of top-level international soccer. In addition, the group offers complete playing field construction, including drainage and turf heating systems. Its customers include top-tier European soccer clubs, stadium operators, and associations. Among other projects, Richter Rasen supplied turf for venues at the UEFA EURO 2008, 2012, and 2016 tournaments, as well as for the final of the UEFA EURO 2024 at Berlin’s Olympic Stadium.
Bianca Götz-Richter, managing partner of the Richter Rasen Group, explains: “Over the past few years, we have developed the fifth-generation family-owned business Richter Rasen into one of the leading providers in top-tier European soccer, and today we are the first choice for many top-flight clubs and stadiums. Together with our new partner, AG Capital, we aim to serve even more top-tier clients while maintaining our customary high standards of quality.”
“Our turf grows on quartz sand substrates that are unique in Europe. Together with AG Capital, we aim to expand our capacity and equip even more stadiums and training centers across Europe with Richter quality,” adds Philipp Götz-Richter, managing partner.
Karl Lankmayr and Daniel Jennewein, managing directors of AG Capital, say: “Richter Rasen is a company steeped in tradition with enormous potential, which Bianca and Philipp Götz-Richter have led to the top of the European stadium turf market with great passion and vision. That deserves great respect. The fact that they chose AG Capital as a partner is a special honor for us, and we consider ourselves very fortunate to be able to accompany them and their team on their journey to becoming the leading European provider of soccer turf.”
About the Richter Rasen Group
The Richter Rasen Group, headquartered in Deutsch Brodersdorf (Lower Austria), is a vertically integrated specialist in natural and hybrid turf for professional sports. The company’s roots date back to the Imperial era, when the Richter family was entrusted with landscaping Vienna’s public parks. Since the generational transition and the takeover of management by Bianca and Philipp Götz-Richter in the 2010s, the company has focused on professional sports turf. Today, the group offers fully integrated services for stadium turf, ranging from production, harvesting, and installation to maintenance and complete sports field construction. The company serves clubs, stadium operators, and associations primarily in Germany, Austria, and Central and Eastern Europe. With AG Capital’s investment, the shareholders are now setting the course for the next phase of growth.
About AG Capital
AG Capital is an independent private equity firm headquartered in Vienna. As a partner to mid-sized companies, AG Capital provides buyout and growth capital and supports its portfolio companies in achieving sustainable and profitable growth. AG Capital was founded in 2021 by a team led by managing directors Karl Lankmayr and Daniel Jennewein.
The AG Capital transaction team:
Karl Lankmayr, Daniel Jennewein, Sarah Wahlmüller, and Paula Meertz
